• Informa
  • $77,920.00 -127,920.00/year*
  • Troy , NY
  • Advertising/Marketing/Public Relations
  • Full-Time
  • 196 Town Office Rd

Job Title: Digital Marketing Associate

Department : Informa Engage / Data Management Division

Reports To : Director, Campaign Marketing Strategy and Execution

Location : New York City

FLSA Status : Non-Exempt

Informa Engage is seeking a Digital Marketing Associate to join their NYC team. This role is an exciting digital marketing opportunity to work within a centralized marketing services group supporting a variety of campaigns driving brand engagement, lead generation and customer acquisition. In this junior-level role, you will be working within a marketing automation platform and will be responsible for flawless execution and delivery of campaign strategies including copywriting, social media marketing and campaign tracking and analysis. The Digital Marketing Associate will have strong writing skills, an acute attention to detail, and be deadline oriented. The candidate will need to understand marketing fundamentals such as A/B testing, tracking, segmentation, and email marketing.

In this position you will:

  • Execute email marketing and social media marketing campaigns for lead generation and traffic generating programs
  • Write copy for emails, convert into HTML and deploy using marketing automation software.
  • Responsible for deployments, scheduling, QAing, managing all tracking and generating post campaign analysis reporting.
  • Execute A/B testing to ensure highest response rates.
  • Create detailed campaign and email deployment reports to analyze trends regarding open rates, click through rates, conversions, etc.
  • Gain familiarity with your Brands, industry content and audience in order to optimize online content for user engagement
  • Collaborate with Director and team, to optimize content and copywriting to increase response rates and user engagement
  • Collaborate at times with sales, editorial, and project management contacts to ensure campaigns run optimally.
  • Requirements :

  • Bachelor s degree in Marketing or other related field preferred
  • 1-3 years of experience in email marketing, preferably in B2B (technology industry a plus!)
  • Excellent writing skills
  • Knowledge of email and social media marketing best practices
  • Experience with email marketing platforms
  • Experience with HTML, Dreamweaver and Microsoft Office
  • Strong communication, organizational, and time-management skills
  • Ability to handle several projects simultaneously, while meeting daily deadlines
  • Self-motivated and directed person, requiring minimal supervision for successful assignment completion

  • Who we are:

    We connect B2B marketers with millions of buyers globally. Informa Engage is Informa s marketing services business, engaging professional, business-to-business buyers to deliver results for marketers.

    It has an international audience reach, sophisticated marketing and deep knowledge of specialist Vertical markets, working across Informa s range of niche Vertical communities including Agriculture and Aviation, Financial Services, Health & Nutrition and more.

    Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.

    What makes Informa different:

  • Access to a global community of colleagues, brands and opportunities
  • Competitive Benefits with 401k match
  • Generous vacation days, 9 company holidays and time off to volunteer!
  • Work-Life Balance
  • Paid parental leave
  • Volunteer days

  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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