Head of MMFA Marketing Operations and Tools (Farmington)


: $76,040.00 - $129,110.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Add your resume and apply to jobs with your Glassdoor profile. Create Profile. Job. Since 1851, MassMutual's commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We're people helping people.. A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.. Together, we're stronger.. Description. This position is part of the MassMutual Financial Advisor (MMFA) group. The MMFA group is responsible for continuously evolving MassMutual's financial advisor distribution channel. MMFA Marketing is committed to a vision to be the trusted marketing partner to our advisors that helps them stay relevant to consumers and grow their business with MassMutual. We seek to do this in a high caliber team. We are a flat organization, working as a cohesive team on multiple ideas/pilots, scaling existing businesses at any given time. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data driven analysis and decision making.. As a member of the MassMutual Financial Advisors (MMFA) Marketing leadership team, you will be building and leading a team/center of excellence (COE) focused on how we scale and track marketing programs through the use of integrated marketing campaigns driven by digital tools/platforms through self-service advisor capabilities.. Responsibilities:. This role will lead the MMFA marketing operations and digital tools COE to drive the go to market approach to deliver initiatives to the target customer through the advisor, with the commitment to understand how our customer/advisor will use these tools and what their needs are.. Understanding the types of tools necessary for advisors to deliver and drive the most efficient, integrated and effective tools and tactics will be crucial to success in this role. A main focus will be to determine the requirements for a more comprehensive advisor-led marketing/campaign automation system during 2019. This includes the evaluation, implementation, and management of marketing technology systems -- automation, attribution, and other solutions used by the MMFA marketing team to do their jobs effectively such as integration with CRM tools, enterprise lead programs and overall lead tracking systems across the top of the MMFA Marketing funnel.. This leader must provide concise measurement, analytics and reporting of systems to users and actively look for areas of continuous improvement to drive efficiency.. This role will also be responsible for owning best practices around go to market strategies for advisors and MM agencies. They will apply that knowledge in the design of enterprise, firm-driven and advisor-driven go to market strategies. Their team will be responsible for packaging campaigns and determining the optimal marketing channels to apply.. This leader will work closely with the broader Enterprise Leads team, MMIT architecture, MMFA Advisor Operations, Data Engineering and the overall MMFA Marketing Leadership team to ensure the MMFA Marketing digital infrastructure in fully integrated into the broader MM technology enterprise design.. Requirements:. 10+ Years of experience in marketing automation technology and tools. Strong track record of executing marketing campaigns and developing analysis and reporting. Significant experience working with IT architecture teams to define marketing data analytics strategies as they apply to tracking lead attribution. Experience working with all marketing media channels, including direct mail, email, social, media buys, seminars, etc.. Understanding of current marketing automation tools/platforms landscape, including best practices and vendors pros/cons. Ability to lead cross functional team and provide clear and concise process that drives engagement and efficiency of offerings. Strategic thought leader that has been effective partnering across teams. Proven track record in workflow process and development. Proven success juggling multiple priorities through strong project management skills, leadership and collaboration across the enterprise with other senior leaders. Demonstrated ability to challenge status quo and current technology solutions in order to improve efficiency and effectiveness of users. Strong business acumen and a true interest in and curiosity about the workings of the business. Demonstrated ability to impact and influence senior leaders/peers. Outstanding verbal and written communication and interpersonal skills. Strong Team Leader. Bachelor's Degree Required, Master's Degree Preferred. Based in Boston, MA or Springfield, MA with occasional WFH ability. Microsoft office, BOX cloud, technology solutions (CRM/Marketing Automation a plus). Collaborative office conditions. Ability to work in the United States without sponsorship. Ranked No. 93 in the annual FORTUNE (r) 500 Ranking (FORTUNE (r) Magazine, June 2018) and recognized as a World's Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It's more than our company structure - it's our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.. Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.. Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.. Value People: We respect and learn from each other's diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.. Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.. Achieve Results: We focus on winning by exceeding expectations and getting better - everyone, every day.. For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest.. MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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