You will: Meredith Corporation is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multi-media landscape. Our influential brands include People, InStyle, Real Simple, Better Homes and Gardens, and Martha Stewart Living. Meredith Corporation has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform, and The Foundry, Meredith Corporation's creative lab and content studio. The company is also home to celebrated franchises and events, such as People's Sexiest Man Alive, and the Food & Wine Classic in Aspen.. About the Foundry:. The Foundry is Meredith Corporation's state-of-the-art creative lab and content studio. Leveraging the full power of Meredith Corporation's data and storytelling expertise, the Foundry helps brands connect with passionate consumers worldwide, at scale. We are a full service organization offering content solutions across a variety of formats. Our team of content strategists, editors, writers, producers, and developers excels at producing insight-driven content of the highest quality that entertains, educates, and, most important for our brand partners, engages.. The job:. The Associate Director, Content & Strategy for The Foundry will join an agile and fast-paced cross-departmental team that conceives and manages branded content campaigns for a wide range of advertisers across the Meredith Corporation portfolio. Reporting to the Executive Director of Content & Strategy, the Associate Director will play a crucial role in ideating and activating compelling content that aligns with the sensibilities and advertiser objectives for all Meredith Corporation brands.. Manage incoming RFPs and new business opportunities with regard to branded content proposals.. Assist in the conception of unique, original and best-in-class branded content campaigns that align with both Meredith Corporation's audience and the advertiser's goals. Your ideas will run the gamut from video, to print, to digital articles, to custom photography and design, to experiential (VR/AR) and beyond.. Craft a content strategy for each pitch that suits an advertiser's objectives and Meredith's sales and marketing response, while partnering with a Foundry creative lead to deliver a thoughtful, dynamic content solution. Ensure an effective handoff to Foundry creative teams once a program is sold, while remaining in background on the program to help problem-solve and keep program strategically on point. Interface with internal teams and clients throughout the campaigns as well as for new business opportunities.. Represent The Foundry at client meetings and effectively communicate the team's content ideas to clients in live pitches. Manage client relationships and drive the follow up for future branded content marketing programs. Ensure that market intelligence is received, analyzed, and utilized in recommending and initiating approaches, which capitalize on market opportunities and trends. Cultivate close relationships with the editorial staff of all Meredith Corporation brands, as well as other key divisions. You are:. Collaborative: You have a flexible, open approach to work. You thrive on building clear efficiencies in unstructured environments. You approach your career like a journey, taking on big challenges with zero ego - and crushing it. You're energized by working in the start-up atmosphere of the Foundry, Meredith Corporation's creative lab and content studio.. Proven: Yes, you love to roll up your sleeves and work in a new, uncertain environment. That said, you're not unfamiliar with working in or with large organizations, leading projects to completion with your strong project management skills, and liaising effectively with both internal and external counterparts. You several years of experience with video and photo productions, and have been on many sets. You're driven by tight deadlines and motivated by creating custom content that contributes to a high client retention rate.. Communicative: Peers, bosses and direct reports flock to you for your dynamism and clarity. Your crystal clear approach to communication is immediately recognized, whether you're delivering a presentation, hosting a meeting, or sending a simple email.. Organized: You are known for approaching every project in an organized and efficient manner. You can easily receive, manage, and distill information into output that is clear, concise, and easily digested by your internal counterparts and external clients. You live by prioritization and organization. You're a born multi-tasker who loves to take on a good challenge, especially on a tight deadline. You see the big picture, but your attention to detail and creative flair make you an invaluable asset to any team.. Creative: You look at the world through a creative lens, and are energized by brainstorming sessions with your peers. You push yourself to think outside the box and discover new and innovative ways of approaching challenges and RFP's from our advertising partners. You are confident in your creative approach and can easily express it to your many counterparts while pitching concepts and ultimately producing them.. It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.. Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: Associated topics: art director, director, editor in chief, film, floor manager, head writer, manager, president, principal editor, production
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